About
Leading creative direction, art direction, and design, I partnered with Schaefer Outfitter to re-introduce their women’s apparel collection. Through bold storytelling, we positioned the brand to connect with a new audience, elevating awareness and shifting brand perception. The launch generated buzz and brought a wave of new female customers to Schaefer Outfitter.
Client
Schaefer Outfitter
Category
Creative Direction
,
Design
Credits
Chris Douglas (photo), Ian Mahathey (photo), Ben Christensen (photo)
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