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Creative Direction

SO Women's Launch

Creative Direction

SO Women's Launch

About

Leading creative direction, art direction, and design, I partnered with Schaefer Outfitter to re-introduce their women’s apparel collection. Through bold storytelling, we positioned the brand to connect with a new audience, elevating awareness and shifting brand perception. The launch generated buzz and brought a wave of new female customers to Schaefer Outfitter.

Client

Schaefer Outfitter

Category

Creative Direction

,

Design

Credits

Chris Douglas (photo), Ian Mahathey (photo), Ben Christensen (photo)

Creative Direction

2023 F&W Catalog

Creative Direction

Schaefer Outfitter

Creative Direction

2023 F&W Catalog

Creative Direction

Schaefer Outfitter

Creative Direction

2023 F&W Catalog

Creative Direction

Schaefer Outfitter

Contact

Let's work together.

Interested? Cool.

© Chris Wiley

Contact

Let's work together.

Interested? Cool.

© Chris Wiley

Contact

Let's work together.

Interested? Cool.

© Chris Wiley