Creative Director

I build creative for brands that feel like real life — just slightly better than you remembered it.

10+ years spent building brands that earn belonging, not just attention. I came up through photography, so I learned to see before I learned to sell. That shapes how I work, what I notice, and what I make.

brand strategy

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creative direction

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integrated campaigns

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brand systems

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team building

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storytelling

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art direction

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photo/video direction

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brand strategy 〰️ creative direction 〰️ integrated campaigns 〰️ brand systems 〰️ team building 〰️ storytelling 〰️ art direction 〰️ photo/video direction 〰️

Person inside a green camping tent in a forest, sunlight shining through trees.
Black and white photo of two cyclists racing on a street, with a motion blur background indicating high speed. 
What I Believe

The best lifestyle brands don’t sell products. They sell identity. But identity doesn’t come from polished fiction. It comes from work that feels raw, real, and lived in — the kind people recognize because it reflects how they actually want to live.

A man in a cowboy hat and denim shirt leaning on a fence, with another man in the background also wearing a cowboy hat and shirt, at a ranch with cattle and fencing.
Silhouette of a person wearing a hat, chopping wood near a fire with sparks flying, against a dark landscape and cloudy sky at dusk.

view work

The Short Story:

Started as a photographer. Moved into design, then art direction, then creative leadership. 15 years building brand foundations, directing campaigns, and developing the systems that let great creative scale. Most recently helping shape creative and design at ROKA. Before that, leading creative at Albertsons and building brands from scratch at Tecovas, Schaefer Outfitter, and others. Based in Northern California. Outside of work: surfing, biking, running, being a dad, and buying stuff I really don't need.

Brands I've worked with:

  • Tecovas

  • Albertsons

  • Cuvee Coffee

  • Still Austin Whiskey

  • Schaefer Outfitter

  • OOFOS

  • ROKA and more…

how I work

Start with what’s true

The best campaigns are discovered, not invented. I spend more time with the product, the customer, and the people who built the brand than I do in front of a mood board. Truth is the brief.

Shoot like a photographer

I came up behind the camera. That taught me the difference between a moment that’s alive and one that’s staged, and I’ll fight for the former every time. Real people don’t perform. They just are.

Build systems, not one-offs

A campaign is one thing. A brand that can produce great work consistently — with a team, at scale, across channels — is another. I build the scaffolding that makes that possible.
Currently Open To:

The right brand.
The right creative problem.

Open to CD and senior creative roles at brands and agencies doing work that actually means something. Consumer products, lifestyle, culture, tech, ecommerce — if the creative problem is real and the people give a damn, I'm interested.