For Land, For Life.

What goes into revitalizing a 40-year-old brand? Care and respect. Schaefer's legacy in the Western category is supported by a very passionate and loyal customer base. However, refreshing the brand to become a bigger player in the DTC market, elevating the effectiveness of direct mail, and creating a solid omnichannel strategy were pivotal for its growth. Importantly, this transformation should be undertaken without alienating its base.

These samples showcase the visual brand updates that extended across all touchpoints, including the website, product design, photography, and marketing, resulting in an elevated and cohesive brand aesthetic.