A RETURN TO WILDERNESS
Brand Editorial: Mule Dragger
A brand storytelling piece that doubled as an apparel shoot for Tecovas. I partnered up with my friends Natalie Rhea and Modern Huntsman to execute this project. The content generated was used in the Tecovas Outpost Blog, as well as content used in the marketing for the Tecovas Fall Apparel line.
Nature is constantly changing, and the only thing we can do is surrender. Working against it never bodes well for anyone, but leaning into it is where the real magic happens.
While most will recognize Chris Eyer as his pseudonym ‘Mule Dragger,’ I dubbed him the ‘philosophical cowboy,’ as he uses the natural world and spiritual ideals as his compass. His connection to all that is wild is inspiring; a synergy between nature and man. A return to the wilderness in mind and body.
