IT’S HIGH TIME WE KICKED UP SOME DUST
Campaign: Tecovas Ranch Wear Collection
A robust collection launch for Tecovas to expand its customer set to more blue-collar working customers. A rugged collection of boots and apparel designed and crafted to be put to work. The creative team and I worked through a variety of creative touchpoints like the branding of the collection, product labeling, and content to use across eCommerce, paid ads, organic social media, as well as some print advertising in select publications. This launch was not only a very successful product expansion but it also set the foundation for the entire work and ranch program.
